SAN CARLOS, CA 94070 T 650.595.0155
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Every LOOK client is different. What you need drives what we do. From the big-picture strategy to the fine details of an integrated campaign. Branding and identity. Advertising and collateral. Interactive and direct. Any or all. Some clients want us on their agency roster to add depth and a different perspective. For others, we’re the full-service agency of record. The common thread? We’re obsessive about your objectives. What are you looking for?
Brand StrategyBrand ArchitectureNamingVisual IdentityBrand Visual GuidelinesBrand Verbal GuidelinesBrand Portfolio
B-to-B/ B-to-CMarketing StrategyIntegrated Marketing CampaignsSocial Marketing Brand
Direct MarketingExecutive and Sales PresentationsPrint and Digital CollateralMessagingTrade Shows/EventsEmployee Communications
After hitting a few creative home runs for large clients like Wells Fargo in her design business, Mary decided to multiply her impact. She co-founded LOOK and extended her creative talents and strategic marketing expertise to such global clients as KLA-Tencor, Applied Biosystems, Brocade, Visa, Schwab, Santa Clara Health and Hospital System, Dignity Healthcare, and City of San Carlos. Mary loves being at the intersection of business and design, delivering the one-two punch that a strong strategy plus great creative achieves for her clients.
FunMeter: Grilling in the backyard and boating in Lake Tahoe with my family.
ROI: Helping our non-profit clients create campaigns that end up really making a difference in people’s lives.
Passions: Everything visual: art, advertising, fashion, photography… and
college towns—I’m crazy about college towns.
Quote: “I love fire drills. The tighter the jam, the more I smile and nod.”
One day, early in the new millennium, Betsy Todd looked out the window and had a meaningful conversation with her subconscious. She decided it was time. Time to remove the layer between her strategic and creative talents and clients. Within weeks, she co-founded LOOK and began to collaborate directly with world-class companies such as Visa, Brocade, Charles Schwab, Union Bank, and Cisco. Today, Betsy proves that being “layer-free” and working directly with leaders can yield impressive results. Betsy is happier than ever. And so are her clients. She is one of a few awarded 2012 Women Entrepreneur of the Year.
FunMeter: Color, simplicity, running, waterskiing, anything athletic.
ROI: Donating time at my children’s schools, teaching art.
Passions: My family, modernism, vintage, art, travel, and good food.
Quote: “Inside every project is a great idea just waiting to get out.”
Senior Project Manager
Fun Meter: Family time, walks with my dogs, laughing uncontrollably, boxing, enjoying a cup of coffee in the morning while everyone else is still sleeping, date night with my husband.
ROI: Being an active participant in my boys’ education and working in their school.
Passions: My family, being efficient, spreadsheets, listening to new music genres, my job, working on always viewing my glass as half full.
Quote: “There are only two qualities in the world: efficiency and inefficiency, and only two sorts of people: the efficient and the inefficient.”
—George Bernard Shaw
FunMeter: Backpacking in Yosemite, hiking and biking anywhere in the Bay Area, gardening, and listening to "This American Life."
ROI: Spending time helping out at Second Harvest puts everything in perspective. Showing up to support others—even if I never meet them.
Passions: My family, SF Giants, Stanford women’s basketball, travel and new adventures.
Quote: “If you always do what interests you, at least one person is pleased.”
FunMeter: Road trips, tennis, pilates, cooking.
ROI: Making time for new friends in the bay area and keeping in touch with old friends in MN.
Passions: Ice cream, adventures with my husband, my puppy Leo, and food trucks.
Quote: “If you fail to plan, you plan to fail."
FunMeter: Snowboarding, mountain biking, hiking, riding horses, baking cupcakes.
ROI: Earning my MFA from the Academy of Art University was incredibly challenging and rewarding experience that made me push my creative boundaries and taught me how to think about design in a whole new way.
Passions: Beautiful typography, going on adventures, great food, and the great outdoors.
Quote: “Go confidently in the direction of your dreams. Live the life you have imagined.”
—Henry David Thoreau
FunMeter: Movies, family time, tennis and dancing around with my girls.
ROI: That feeling you get when you receive a heartfelt “thank you” from your child, and even from a client, when all you did was something small, at least you think so. It never gets old.
Passions: Family, timeless designs, chocolate, a good cup of coffee, and desserts, lots of it.
Quote: “Let's face it, a nice creamy chocolate cake does a lot for a lot of people; it does for me.”
― Audrey Hepburn
FunMeter: Swimming, boarding, skating, novels, late night movies, getting lost.
ROI: Ten minutes of special time gives me a weekend of happy kids.
Passions: My family, traveling, learning languages (seven and counting...), making things.
Quote: “Live with no time out.”
—Simone de Beauvoir
FunMeter: Music, movies, reading, walking, baking cookies.
ROI: Over the years I have greatly enjoyed tutoring young grammar school children in reading. Currently I am volunteering in the “Adopt a Teacher Program” in the Ravenswood School district.
Passions: Family and friends, compassion for those struggling in life, being outside and taking walks in beautiful places (and there are a lot in California!).
Quote: “I am only one, but still I am one. I cannot do everything, but still I can do something. I will not refuse to do the something I can do.”
FunMeter: Love to learn languages (Rosetta Stone rocks!) and travel anywhere, anytime; hike and bike at Lake Tahoe; golf anywhere, anytime; play with my grandson, Dylan McCreight; and work on family genealogy.
ROI: Lead the Los Altos Rotary AIDS Project, which attempts to educate women in Africa about how to avoid getting AIDS and to prevent babies born to already HIV-infected mothers from acquiring the virus during the birthing process.
Passions: Family above all, especially little Dylan, but also life-long learning through the Stanford Continuing Studies program. Over the past few years, I’ve taken courses on all the works of Leo Tolstoy, James Joyce, Vladimir Nabokov, Mark Twain, Robert Frost, T.S. Eliot and William Faulkner.
Quote: “It’s never too late… but it is getting very late!”
FunMeter: Dancing, running, backyard barbecues, talking about great books, live music, funny blogs.ROI: Helping clients tell their authentic story; giggling with my kids.Passions: Time with family, words, good food, any kind of travel, funny people, making lists, crossing things off those lists.Quote: "More words does not equal smarter."
Fun Meter: Skiing in the winter and kayaking in the summer at Lake Tahoe, biking along the Embarcadero, making music mixes, rooting for Bay Area teams.
ROI: Seeing how my daughters turned out and realizing we must have done something right.
Passions: Rock and jazz (as long as it’s not “lite” or “smooth”), travel, history, the San Jose Sharks, recycling, spending as much time with my daughters, their husbands and my grandboy Jack as they’ll allow, writing and writing until it’s right.
Quote: “May your heart always be joyful, may your songs always be sung, may you stay forever young.”
Abbott Diabetes Care
Eclipse Surgical Technologies
Santa Clara County Public
Santa Clara Valley Health
& Hospital System
Sequoia Hospital Foundation
Union Bank of California
Space Systems Loral
Avenir Restaurant Group
Clair de Lune
Commercial Fueling Network
Deli Up Café
Footprint Retail Services
LuLu’s Mexican Food
Omni Hotel, San Francisco
The C Restaurant
Choices for Children
Frymire & Associates
Mercer Human Resources
National Money Mart
Peninsula Custom Homes
City of San Carlos
San Carlos Parks and
San Mateo County
South Bayside Waste
Captive Wild Animal Protection Coalition
Healthy City Tutoring
Saint Vincent de Paul
San Carlos Chamber of Commerce
San Carlos Children’s Theatre
San Francisco 49er Academy
San Mateo Pet Hospital
Art in Action
Brittan Acres Elementary School
Central Middle School
Cisco iSchool NYC
Department of Catholic Schools
Mercy High School
Notre Dame High School
Saint Francis High School
Saint Mark's School