1594 LAUREL ST
SAN CARLOS, CA 94070 T 650.595.0155
F 650.595.1408 CONTACT US
contactus@look-agency.com

STORY

Every LOOK client is different. What you need drives what we do. From the big-picture strategy to the fine details of an integrated campaign. Branding and identity. Advertising and collateral. Interactive and direct. Any or all. Some clients want us on their agency roster to add depth and a different perspective. For others, we’re the full-service agency of record. The common thread? We’re obsessive about your objectives. What are you looking for?

SERVICES

  • Advertising
    Print
    Online
    Outdoor
    Guerilla
  • Branding
    Brand Strategy
    Brand Architecture
    Naming
    Visual Identity
    Brand Visual Guidelines
    Brand Verbal Guidelines
    Brand Portfolio
  • Marketing
    B-to-B/ B-to-C
    Marketing Strategy
    Integrated Marketing Campaigns
    Social Marketing Brand
    Direct Marketing
    Executive and Sales Presentations 
    Print and Digital Collateral 
    Messaging
    Trade Shows/Events
    Employee Communications

TEAM


  • Mary Schwedhelm
    LOOK Co-Visionary
    marys@look-agency.com

    After hitting a few creative home runs for large clients like Wells Fargo in her design business, Mary decided to multiply her impact. She co-founded LOOK and extended her creative talents and strategic marketing expertise to such global clients as KLA-Tencor, Applied Biosystems, Brocade, Visa, Schwab, Santa Clara Health and Hospital System, Dignity Healthcare, and City of San Carlos. Mary loves being at the intersection of business and design, delivering the one-two punch that a strong strategy plus great creative achieves for her clients.

    FunMeter: Grilling in the backyard and boating in Lake Tahoe with my family.

    ROI: Helping our non-profit clients create campaigns that end up really making a difference in people’s lives.

    Passions: Everything visual: art, advertising, fashion, photography… and
    college towns—I’m crazy about college towns.

    Quote: “I love fire drills. The tighter the jam, the more I smile and nod.”

  • Betsy Todd
    LOOK Co-Visionary
    betsyt@look-agency.com

    One day, early in the new millennium, Betsy Todd looked out the window and had a meaningful conversation with her subconscious. She decided it was time. Time to remove the layer between her strategic and creative talents and clients. Within weeks, she co-founded LOOK and began to collaborate directly with world-class companies such as Visa, Brocade, Charles Schwab, Union Bank, and Cisco. Today, Betsy proves that being “layer-free” and working directly with leaders can yield impressive results. Betsy is happier than ever. And so are her clients.

    FunMeter: Color, simplicity, running, waterskiing, anything athletic.

    ROI: Donating time at my children’s schools, teaching art.

    Passions: My family, modernism, vintage, art, travel, and good food.

    Quote: “Inside every project is a great idea just waiting to get out.”

  • Nicole Barbounis
    Senior Project Manager
    nicoleb@look-agency.com

    Fun Meter: Family time, walks with my dogs, laughing uncontrollably, boxing, enjoying a cup of coffee in the morning while everyone else is still sleeping, date night with my husband.

    ROI: Being an active participant in my boys’ education and working in their school.

    Passions: My family, being efficient, spreadsheets, listening to new music genres, my job, working on always viewing my glass as half full.

    Quote: “There are only two qualities in the world: efficiency and inefficiency, and only two sorts of people: the efficient and the inefficient.”
    —George Bernard Shaw
     

  • Loran Peterman
    Project Manager
    loranp@look-agency.com

    FunMeter: Backpacking in Yosemite, hiking and biking anywhere in the Bay Area, gardening, and listening to "This American Life."

    ROI: Spending time helping out at Second Harvest puts everything in perspective. Showing up to support others—even if I never meet them.

    Passions: My family and the newest little one arriving in December. SF Giants, Stanford women’s basketball, travel and new adventures

    Quote: “If you always do what interests you, at least one person is pleased.”
    —Katherine Hepburn
     

  • Sarah Cho
    Project Manager
    sarahc@look-agency.com

    FunMeter: hiking, picnics, outdoor movies, road trips and international travels

    ROI: Work hard, play hard.

    Passions: family, friends, my pup Olivia, eating, new restaurants, art, smart design, coffee!

    Quote: “Un loaf de bread s'il vous plaît”
    —Charlie Brown

  • Robin McCreight
    Senior Designer
    robinm@look-agency.com

    FunMeter: Snowboarding, mountain biking, hiking, riding horses, baking cupcakes.

    ROI: Earning my MFA from the Academy of Art University was incredibly challenging and rewarding experience that made me push my creative boundaries and taught me how to think about design in a whole new way.

    Passions: Beautiful typography, going on adventures, great food, and the great outdoors.

    Quote: “Go confidently in the direction of your dreams. Live the life you have imagined.”

    —Henry David Thoreau


  • Tim Gatto
    Designer
    timg@look-agency.com

    FunMeter: Backyard BBQ, backpacking, abalone diving.

    ROI: Proud CSU, Chico grad

    Passions: Carrying my camera with me at all times.

    Quote: "Nothing happens when you sit at home."
    —Elliot Erwitt

  • Jennifer Teu
    Designer
    jennifert@look-agency.com

    FunMeter: Swimming, boarding, skating, novels, late night movies, getting lost.

    ROI: Ten minutes of special time gives me a weekend of happy kids.

    Passions: My family, traveling, learning languages (seven and counting...), making things.

    Quote: “Live with no time out.”
    —Simone de Beauvoir

  • Tanya Fouts
    Finance
    tanyaf@look-agency.com

    FunMeter: Music, movies, reading, walking, baking cookies.

    ROI: Over the years I have greatly enjoyed tutoring young grammar school children in reading. Currently I am volunteering in the “Adopt a Teacher Program” in the Ravenswood School district.

    Passions: Family and friends, compassion for those struggling in life, being outside and taking walks in beautiful places (and there are a lot in California!).

    Quote: “I am only one, but still I am one. I cannot do everything, but still I can do something. I will not refuse to do the something I can do.”

    —Helen Keller


  • Rich Casey
    Healthcare Strategist
    richc@look-agency.com

    FunMeter: Love to learn languages (Rosetta Stone rocks!) and travel anywhere, anytime; hike and bike at Lake Tahoe; golf anywhere, anytime; play with my grandson, Dylan McCreight; and work on family genealogy.

    ROI: Lead the Los Altos Rotary AIDS Project, which attempts to educate women in Africa about how to avoid getting AIDS and to prevent babies born to already HIV-infected mothers from acquiring the virus during the birthing process.

    Passions: Family above all, especially little Dylan, but also life-long learning through the Stanford Continuing Studies program. Over the past few years, I’ve taken courses on all the works of Leo Tolstoy, James Joyce, Vladimir Nabokov, Mark Twain, Robert Frost, T.S. Eliot and William Faulkner.

    Quote: “It’s never too late… but it is getting very late!”

  • Janelle McGlothlin
    Senior Copywriter
    janellem@look-agency.com

    FunMeter:  Dancing, running, backyard barbecues, talking about great books, live music, funny blogs.
     
    ROI: Helping clients tell their authentic story; giggling with my kids.
     
    Passions: Time with family, words, good food, any kind of travel, funny people, making lists, crossing things off those lists.
     
    Quote: "More words does not equal smarter."


  • John McClave
    Senior Copywriter
    johnm@look-agency.com

    Fun Meter: Skiing in the winter and kayaking in the summer at Lake Tahoe, biking along the Embarcadero, making music mixes, rooting for Bay Area teams.

    ROI: Seeing how my daughters turned out and realizing we must have done something right.

    Passions: Rock and jazz (as long as it’s not “lite” or “smooth”), travel, history, the San Jose Sharks, recycling, spending as much time with my daughters, their husbands and my grandboy Jack as they’ll allow, writing and writing until it’s right.

    Quote: “May your heart always be joyful, may your songs always be sung, may you stay forever young.” 
    —Bob Dylan

CLIENTS